December 2, 2024 in

How to Leverage Social Media Trends: Creating Brand Awareness

One of the most powerful tools for building brand awareness is tapping into trending videos, photos, and sounds on social media. Leveraging these trends can create viral moments, helping your…

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Morgan Grimes November 21, 2024 in

Three Public Relations Tactics to Enhance Your Marketing Strategy

Marketing and public relations each serve necessary purposes in a communication department, however, the definitions of each term can somewhat overlap or get switched around. This can make things convoluted…

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Denada Jackson November 13, 2024 in

Building Trust and Success: Why Community Engagement is Essential in Strategic Communications

Community engagement is the foundation of a strong strategic communications plan. Actively involving the community builds trust, strengthens relationships, and earns support by demonstrating your organization’s commitment to listening. Tailor…

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October 22, 2024 in

How to Connect with Gen Z: Key PR Strategies

As a member of Generation Z, I’ve seen firsthand how we use the internet to connect, stay informed and shape culture. Gen Z isn’t just the future—it’s actively influencing the…

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October 17, 2024 in

Crafting My Future: The Value of an Internship at NP Strategy

As a college student, I wanted to ensure that I was pursuing a field of study that aligns with my passion and career goals. Securing a fall internship was a…

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