Video isn’t “nice to have.” It’s the format people expect.
If you’re serious about building visibility, driving engagement, or strengthening relationships, video needs to be a core part of your communications strategy.
Here’s what matters now—and how to make video work harder for you:
1. Connection Beats Content
Forget one-size-fits-all posts. Video creates moments. Whether you’re recapping a groundbreaking event, announcing news, or spotlighting your clients and team, video gives people something to connect with emotionally. That connection drives action—RSVPs, inquiries, shares, conversations.
2. People Trust What They Can See
Faces. Tone. Body language. These things don’t come through in a press release. Video adds context, personality, and credibility. If you’re building public trust or trying to shift perception, there’s no better format.
3. Visibility Starts with Engagement
Search engines and social platforms prioritize video because people engage with it more—and stay longer. Even simple clips can help your message travel further and give your digital presence more weight. This will help boost your SEO.
4. Clarity Wins
Need to explain a process, walk through a new tool, or showcase a result? Do it visually. Educational content performs well because it gives your audience something useful—and they’re far more likely to retain what they’ve seen than what they’ve skimmed.
5. Short-Form Isn’t a Trend, It’s a Shift
Reels, stories, and shorts aren’t just for consumer brands. They’re now a standard for how everyone consumes information. If you can distill your message into a series of 15-30 second videos, you’ll stay relevant—and accessible.
Want to Get Video Right?
If your team is ready to integrate video into your communications strategy, NP Strategy’s video team is here to help. We specialize in creating thoughtful, high-quality content that aligns with your goals—and respects your audience’s time.
Let’s talk about how to make it work for your next initiative. Learn more here.
