Let’s be honest: most messages don’t matter.
They’re too vague, too robotic or too focused on what the sender wants to say, not what the audience actually cares about.
That’s the first thing I learned in public relations. And the second? Good messaging isn’t about talking. It’s about connecting and storytelling is how you do that.
Here’s the playbook I swear by:
Know Who You’re Really Talking To
If you’re talking to everyone, you’re connecting with no one. Ask yourself, ‘What do they care about? What are they struggling with? What do they believe?’ When you understand your audience, your message becomes personal and way more powerful.
Nail Your Core Message
This is your home base. It’s what your story always comes back to. If you can’t say it in one clear sentence, you’re not ready to share it. A solid mission statement keeps your voice consistent, your content focused and your audience coming back for more.
Tell a Good Story
The best stories don’t just explain, they make people feel something. Want your message to be remembered? Wrap it in a story. Make it human. Make it specific. Make your audience see themselves in it.
Messaging = Trust
Every post, press release or campaign says something about your brand. It tells people what you stand for, and whether you’re worth listening to.
At NP Strategy, I’ve seen firsthand how clear, intentional messaging shapes reputation and builds credibility.
It’s not just about what you do. It’s about why it matters.
Bottom line? If your message doesn’t spark emotion, you’re just adding noise.
So before you post, pitch, or present — ask yourself, ‘Does this message matter? Or am I just filling space?’
If you want to talk to one of our strategic communication experts at NP Strategy, click here.
