PROVEN RESULTS
In response to Hurricane Helene, NP Strategy implemented a proactive social media plan for Broad River Electric Cooperative, keeping over 25,000 members informed with real-time updates, safety alerts, and humanized storytelling. The campaign achieved a 2,000% surge in impressions, widespread engagement, and overwhelmingly positive feedback, reinforcing Broad River Electric’s role as a trusted community resource.
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During Hurricane Helene’s aftermath, NP Strategy swiftly implemented a proactive social media plan for Broad River Electric Cooperative to support 25,000+ affected members. Our strategy included real-time updates on power restoration, safety alerts, and community storytelling, focusing on keeping members informed and engaged. We published daily updates on outages, restoration progress, and infrastructure damage, along with tips for avoiding scams and staying safe. To humanize the efforts, we shared stories of the linemen and volunteers, adding photos and videos that highlighted the collective resilience of the community. Accessible member resources and coordination with statewide partners ensured our response was thorough, compassionate, and aligned.
NP Strategy’s approach yielded strong results: we managed over 7,000 responses over a 10-day period, with engagement levels surging 7,792% and reaching 30,307 interactions on Facebook. Positive sentiment was high, with 95% of feedback reflecting gratitude and support. Broad River Electric gained 1,555 new followers, reaching nearly 1 million people—an increase of 2,000% in impressions—solidifying its reputation as a trusted, responsive partner during the weather-related crisis.
