NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, announced that public affairs and communications strategist Olivia Weidie has joined the firm as a Specialist in its Raleigh office. Weidie brings experience in state government and public sector communications, strengthening NP Strategy’s growing North Carolina team.
“Olivia brings a combination of public affairs experience and deep relationships across government and corporate sectors,” said Amanda Loveday, CEO of NP Strategy. “Her experience operating at the highest levels of state government, particularly during moments requiring clarity and urgency, will further strengthen how we support clients navigating complex, high-stakes environments.”
Most recently, Weidie served as Press Secretary to North Carolina Governor Josh Stein where she led messaging during critical moments, including statewide emergency and disaster response efforts following Hurricane Helene. In addition to crisis communications, Weidie played a key role in launching the Governor’s Office’s first-ever content creator program, designed to build relationships with influencers across the state and better connect with North Carolinians through digital platforms.
Prior to her work in the Governor’s Office, Weidie held multiple communications roles at the North Carolina Department of Justice. There, she helped expand the Attorney General’s online presence, developed and executed paid media campaigns, and strengthened the office’s social media strategy.
“I am thrilled to be part of the dynamic team at NP Strategy in our growing Raleigh office,” said Olivia Weidie. “As we enter the new year, I look forward to helping clients advance their goals through strong relationship-building and strategic support across crisis management, public affairs, and communications.”
A native of Asheville, N.C., Weidie earned a Master of Science in Communication from Northwestern University and a Bachelor of Arts in Political Science with a minor in Political Communication from James Madison University. She currently resides in Raleigh.
About NP Strategy
NP Strategy is a strategic communications firm composed of former journalists, communications professionals, political insiders, and public relations executives. NP Strategy is a wholly owned subsidiary of Maynard Nexsen, a 600 attorney national law firm with 31 locations from coast to coast, providing NP Strategy access to deep relationships across the United States. For more information, visit www.npstrategy.com.
