By Camryn Hipp
Communicating your brand is all about telling its story and it’s important to do it the right way. Strong storytelling is a way to establish brand awareness, build trust and establish your brand as an industry thought leader.
Telling your story is an opportunity to highlight what sets your organization apart from the others. In addition to including the ‘who’ and ‘what’ of what you do, sharing your mission is the ‘why’ and an essential piece that will elevate your brand and showcase why it’s unique.
When crafting the story of your brand, keep it real, genuine and meaningful. It’s important to convey your message appropriately and set the right tone. While an overly emotional message may be effective for one brand, it may not work for your organization. Keep it simple, stick to your core values and let your story flow from there.
Once you’ve developed your story, the next step is figuring out the best way to tell it. Videography and photography are both effective and can be deployed in various ways—posted on your website, social media channels, advertising, etcetera. For this to work, make it a priority to identify your target audience so you can devise the best plan.
Your brand story is an essential part of your organization and will serve as the foundation to your communication strategy.
