Social media is no longer just for personal connections. It’s a powerful tool for businesses, including law firms. When potential clients or recruits search for a firm, they often don’t just see a website, they see the firm’s online presence. That means social media often makes the first impression. The difference between an active, credible profile and an outdated one can shape whether someone chooses to engage. For law firms, where trust and expertise are essential, social media isn’t optional, it’s strategic.
🔎 Why Online Profiles Matter
When someone searches for a firm, social profiles often appear alongside the website in search results. An outdated profile or missing links can give the impression that a firm is not active on social media or disconnected from its audience.
✅ Building Credibility and Authority
But an active, professional and current presence conveys credibility, authority and responsiveness. A client deciding between two firms is more likely to choose the one that looks approachable, knowledgeable and engaged.
💼 Showcasing Expertise Without Giving Legal Advice
For law firms, trust and expertise are everything, and social media provides an ideal way to demonstrate both. People don’t hire lawyers lightly as legal services are high-stakes, high-trust decisions. Social media allows attorneys to showcase thought-leadership without giving away free legal advice. Firms can:
📝 Share commentary on major legal developments
📚 Publish articles that break down complex topics into plain English
🎤 Highlight attorneys’ speaking engagements and industry recognition
This can help build credibility, making it far more likely that someone will reach out when they need help.
🤝 Humanizing the Firm
At the same time, social media gives law firms a chance to humanize their practice. Clients want to see the people behind the name of a firm. Social media is an effective tool for this, whether through:
🌟 Employee spotlights
🏢 Glimpses into firm culture
❤️ Highlighting community service and pro bono work
These stories make attorneys more relatable and help clients feel connected before the first meeting is scheduled.
👩💼 Attracting Talent Through Social Media
The benefits of social media extend beyond client acquisition. It also plays a growing role in recruiting and retaining attorney talent. Younger attorneys and law students look closely at a firm’s digital presence when evaluating whether it’s the right place to build their careers. A strong LinkedIn presence demonstrates thought-leadership and professional development. Instagram or Facebook posts can show firm culture and inclusivity. Ignoring social media means missing a chance to appeal to the next generation of legal talent.
🌐LinkedIn Strategies for Attorneys
LinkedIn provides attorneys with a platform to share insights, participate in professional discussions, and demonstrate their expertise. Regular engagement not only enhances their personal brand but also elevates their firm’s credibility, visibility and professional network. By amplifying content through their profiles, attorneys help support the firm’s broader social media strategy, which can generate referrals and strengthen professional connections.
📲 Meeting Clients Where They Are
The way people consume news, information and entertainment is constantly evolving, and many now get their news and advice directly from platforms like TikTok, Instagram and YouTube. That now includes legal information.
While firms must be careful to avoid offering personalized legal advice online, they can still share general guidance, FAQs and resources. With this, they ensure that credible information comes from those who are qualified, rather than those with less reliable sources.
⚡ Why Firms Can’t Ignore Social Media in 2025
Social media has become a necessity, and firms that embrace a social presence gain a competitive edge. There is too much to lose to ignore social media in 2025.
💡 How We Can Help
At NP Strategy, as a subsidiary of Maynard Nexsen, we understand these unique challenges. Our dedicated social media team runs social accounts for both firms and attorneys at Maynard Nexsen, ensuring every post aligns with professional standards while making the firm approachable and relevant.
If your law firm’s social media presence could use a refresh, we can help. Learn more about our social media services and how we can keep your firm looking credible, connected, and competitive👉 NP Strategy Social Media.
