For decades, Search Engine Optimization (SEO) dominated the rules of how content was discovered online. But now, as AI chatbots replace traditional search, a new set of rules has emerged: Generative Engine Optimization (GEO).
What Does “GEO-Ready” Mean?
GEO is the practice of optimizing content for generative AI models such as Gemini, ChatGPT, and Perplexity. Unlike SEO, which focuses on keywords to rank a website in search results, GEO focuses on authority, structure, and citation signals. When an AI engine searches the web to answer a user’s question, it looks for information that is credible and well-organized. If your client’s content isn’t GEO-ready, they simply won’t exist in AI’s response.
Why Your Clients Need GEO-Ready Content Now
AI chatbot use is exploding in not just Gen Z but also older generations, with no sign of it slowing down. This rapid increase in usage means GEO-ready content increases the probability content is cited by AI, ensuring your client’s brand is mentioned when it matters most.
A recent report shows nearly 95% of links cited by AI come from non-paid, earned media. This puts public relations experts in prime position to help clients be cited by a chatbot. If you aren’t feeding the engines structured, factual, and authoritative content, the AI will find its answers elsewhere.
How to Create GEO-Ready PR Content
Want AI to quote your content? Follow these GEO rules:
- Use clear headings, bulleted lists, and FAQ sections. AI models like sections of content it can lift to create an answer.
- Put the facts (who, what, when, why) in the first 75 words and stay away from storytelling.
- Use clear, repeatable names and terms to help AI engines learn your client and their industry
It’s not too late to start creating content that is optimized for generative engines, but it’s a strategy that can’t be avoided. Content that isn’t crafted for an AI model effectively becomes invisible to chatbot users.
Let’s evaluate your content and position your brand for AI visibility.
