NP Strategy Strengthens Alabama Team

July 11, 2024

BIRMINGHAM, ALABAMA [July 11, 2024] –  NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, continues to expand its presence in Alabama with the hiring of Lillian Roth Brand as director in its Maynard Nexsen Birmingham office. NP Strategy is a wholly owned subsidiary of Maynard Nexsen, a 550-attorney national law firm with 24 offices from coast to coast, providing NPS access to deep relationships across the United States. With her strong background in public relations and political acumen, Brand is a proven strategic thinker bringing vast industry experience to the growing NPS team and its clients.

“Lillian brings invaluable knowledge to our team with her background in communications, public affairs, and advocacy along with extensive leadership experience,” said CEO Heather Hoopes Matthews. “We’re thrilled to have an Alabama native help expand our work in the state, and we look forward to watching her skills benefit our clients in Alabama and beyond.”

Brand joins NP Strategy after serving as the vice president of external affairs for the Women’s Foundation of Alabama where she managed statewide advocacy and communications strategies accelerating economic opportunities for women. She has also crafted award-winning public relations campaigns for some of the most prominent names in Alabama’s financial services, construction, legal and government affairs sectors.

“I’m excited to be joining the dynamic NP Strategy team as we develop and expand the business in this market,” said Lillian Brand. “With a passion for bettering the state of Alabama, I’m looking forward to continuing to provide our state’s leading businesses and organizations with innovative, strategic communications solutions in this new role.”

Brand attended the University of Alabama for her undergraduate and graduate degrees, earning a public relations & political science dual bachelor’s degree and a masters of business administration (MBA). Brand served as the University’s student body president as a sophomore, making her the youngest to ever lead the student body. She also served as the MBA Association President and Chairman of the Advisory Council on Wellness during graduate school.

An active community member, Brand volunteers with Alabama Girls State, served as External Affairs Chairman for the Rotaract Club of Birmingham and was selected to participate in Leadership Alabama’s emerging leaders program.

Reach Lillian Brand at lillian@npstrategy.com