NP Strategy Hires Raleigh Newsroom Veteran

August 3, 2022

Expands Growing Team in North and South Carolina

NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, welcomes veteran journalist Jeff Reeves to its office in Raleigh. Reeves will help lead social and digital communication engagement needs for NP Strategy clients.  For the past ten years Reeves has managed a social team of ten people executing all social content for CBS 17 in the Triangle area.

“Jeff’s extensive experience in both local news and digital audience engagement will be of tremendous value to our clients,” said Heather (Hoopes) Matthews, CEO of NP Strategy. “As a North Carolina native, Jeff will also help us continue our rapid agency growth and expand our scope of work, especially in the Triangle area.”

Reeves has successfully navigated the waves of change amongst the myriad of social media platforms during his career.  With proof of performance as a daily goal, Reeves closely tracked audience behaviors in order to grow key metrics tied to revenue. Reeves started his career at WRAL-TV in Raleigh before moving to WNCN-TV (CBS 17) where he rose in the ranks to lead the station’s successful digital team.

“Joining a strategic communications team packed full of former journalists is an exciting next step in my career,” said Reeves.  “I look forward to helping our NP Strategy clients enhance their online engagement, an area where more and more people go for daily news and information.”

Founded in 2013, the rapidly growing NP Strategy team brings together former journalists, political insiders, and communications professionals to serve clients ranging from nonprofits to global corporations. Together, NPS+ provides swift thorough assistance in media relations, stakeholder engagement, crisis communications, video production, digital content development, event management and strategic messaging needs.

Reeves is the 9th new team member to joining NPS+ since January 2022. Born and raised in Greensboro, N.C., Reeves moved to Raleigh to attend North Carolina State University where he graduated with a bachelor’s degree in communications. He and his family reside in the Raleigh area.