NP Strategy Grows Across the Southeast

January 29, 2025

Columbia, S.C. – (January 29, 2025) NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, is growing in Alabama and the Carolinas with the hiring of award-winning journalist and communications professional Lynnsey Gardner Baker, and dynamic communications and media strategists Maya Ward and Whitney Satterwhite. 

“We are excited to welcome Lynnsey, Maya, and Whitney to our team,” said CEO Amanda Loveday. “Their extensive experience in media relations, combined with their ability to craft compelling narratives and build strong connections in both national and regional markets, will help us deliver outstanding results and exceptional value to our clients.”

Lynnsey Gardner Baker joins the Columbia office as a Director, bringing nearly two decades of experience in journalism, government relations, and strategic communications. Her career includes award-winning tenures at WJXT-Jacksonville and WRDW-Augusta, where her investigative reporting earned her three national Edward R. Murrow Awards and three Emmy Awards. Most recently, Baker served as Communications Director for the City of Forest Acres, where she enhanced the city’s profile with innovative media strategies and expert crisis communications.

“I am excited to help clients navigate complex communication challenges with creativity and precision,” said Baker. “As a former investigative journalist, I look forward to leveraging my deep understanding of the evolving media landscape to build trusted relationships and craft impactful stories that educate and inspire.”

Maya Ward has joined the Charlotte office as a Manager. Before this role, she worked at DKMS US, a global non-profit focused on stem cell and bone marrow donation. During her tenure, she honed her expertise in healthcare and political communications, earning a reputation for crafting impactful media strategies that amplify brand visibility. Ward is passionate about helping clients tell compelling stories that resonate on both local and national levels. Among her career highlights, she secured coverage for a lifesaving transplant story on the Today Show and The Jennifer Hudson Show. In addition, she was recognized as one of Elevate Lifestyle’s 2024 “30 Under 30” Future Leaders of Charlotte.

“Through my experience working with non-profits, I’ve developed a sharp understanding of how to create innovative, impactful communication strategies that engage audiences,” said Ward. “I’m passionate about community advocacy, and I’m excited to bring my media relations expertise to help clients tell their compelling stories in a way that aligns with their mission and values.”

Whitney Satterwhite joins the Birmingham office as a Specialist, bringing a diverse background in advertising, public relations, and media relations. Her career began at Walker Sands, where she specialized in media relations and earned national and trade coverage for B2B technology clients. Most recently, she served as an Account Manager at Lewis Communications, leading client teams across sectors such as financial services, tourism, healthcare, and economic development.

“With my knowledge of complex business challenges and diverse industry audiences, I’ve been fortunate to lead strategies and campaigns that deliver tangible results,” said Satterwhite. “This experience will be invaluable at NP Strategy as I help clients navigate unique challenges, drive meaningful engagement, and achieve their communication goals.”