Marketing Minute Video: Avoiding “No Comment” Media Responses

Heather Hoopes-Matthews • November 2, 2022

Have you ever wanted to say, “No comment,” to an unwanted media inquiry? It’s an easy answer that can backfire due to a modern perception of someone trying to avoid an answer. So what do you say instead? On this week’s Marketing Minute, former journalist and NP Strategy CEO Heather Hoopes-Matthews offers advice on how to respond without raising regrettable attention.