Data analytics are more accessible than ever, but still largely underutilized. NP Strategy intern Lydia Schulz breaks down the benefits of social media analytics and why it can help your brand.

Every nonprofit has a big vision, but smaller budgets often mean smaller steps. NP Strategy intern Camryn Hipp shares how nonprofits can utilize their communications strategy to reach their goals.

Do you know how TikTok prioritizes its content? NP Strategy intern Holyn Aukerman shares insight into what makes this social media platform tick and how to best position your content to reach your desired audience.

Have you ever wanted to say, “No comment,” to an unwanted media inquiry? It’s an easy answer that can backfire due to a modern perception of someone trying to avoid an answer. So what do you say instead? On this week’s Marketing Minute, former journalist and NP Strategy CEO Heather Hoopes-Matthews offers advice on how to respond without raising regrettable attention.

Everyone wants media coverage but getting traction is no simple feat. More often than not, you must show before you can tell. On this week’s Marketing Minute, Project Specialist Mary Cullen breaks down what to do before you can earn media.

How often do you share your thoughts on issues relevant to your business? Studies show your employees and customers want to hear from you. On this week’s Marketing Minute, Vice President Erin Smith discusses the importance of speaking up.

Are your videos lacking the engagement you want? On this week’s Marketing Minute, Video Services Specialist Evan Barbare shares tips on how to make your videos stand out.

Everyone wants to get in on the popularity of visual content. On this week’s Marketing Minute, Video Services Manager Taylor Kearns shares insight into when is the best time to utilize video.

When was the last time you took a deep dive into your contacts? On this week’s Marketing Minute, Project Specialist Robert Andrews talks about the value of utilizing your rolodex, and how to reap the benefits of the contacts you already have.

Standing out in the digital world isn’t easy. On this week’s Marketing Minute, NP Strategy’s Creative Specialist Darain Ginyard shares how visual creatives can help your content make an impression.