When damaging information about your organization is publicized, your credibility matters. On this week’s episode of the Marketing Minute, NP Strategy’s Vice President Jean Cecil Frick shares tips on responding to controversy in the media.

NP Strategy’s CEO Amanda Loveday discusses the nuances of speaking to reporters. You’re in charge of the conversation so make sure to set the ground rules.

NP Strategy’s Amanda Loveday talks about hosting a virtual conference or event. During this time, it’s important to continue to interact with your colleagues and a virtual conference can provide similar benefits to hosting an event in-person.

NP Strategy’s Amanda Loveday talks about the perception of “no comment.” This frequently used phrase may provide a different context than what you’re hoping for when you use it.