Mastering your elevator pitch is crucial for positioning yourself and your company for success. NP Strategy Senior Vice President Jean Cecil Frick shares her tips on making a lasting impression during your next elevator pitch.

Identifying a target audience is crucial to any communications plan. NP Strategy Senior Vice President Jean Cecil Frick breaks down the key to developing a winning communications strategy.

Is your website out of date? A lot can change in a year. NP Strategy Coordinator Hannah Lackey shares three things to consider when evaluating how to update and improve your company’s online presence.

Have you ever wanted to say, “No comment,” to an unwanted media inquiry? It’s an easy answer that can backfire due to a modern perception of someone trying to avoid an answer. So what do you say instead? On this week’s Marketing Minute, former journalist and NP Strategy CEO Heather Hoopes-Matthews offers advice on how to respond without raising regrettable attention.

Everyone wants media coverage but getting traction is no simple feat. More often than not, you must show before you can tell. On this week’s Marketing Minute, Project Specialist Mary Cullen breaks down what to do before you can earn media.

Everyone wants to get in on the popularity of visual content. On this week’s Marketing Minute, Video Services Manager Taylor Kearns shares insight into when is the best time to utilize video.

When was the last time you took a deep dive into your contacts? On this week’s Marketing Minute, Project Specialist Robert Andrews talks about the value of utilizing your rolodex, and how to reap the benefits of the contacts you already have.

Standing out in the digital world isn’t easy. On this week’s Marketing Minute, NP Strategy’s Creative Specialist Darain Ginyard shares how visual creatives can help your content make an impression.

Before pushing “send” on your next press pitch, consider your overall media strategy. On this week’s Marketing Minute, Project Specialist Mary Cullen shares how to put your best foot forward on your media journey.

Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience is key, and how a message is delivered can make all the difference. NP Strategy’s Vice President, Jean Cecil Frick, provides tips on deploying your crisis communications plan.