Watch this video if you want to know the #1 trick to make your videos stand out!

One of the most effective ways to capture your audience’s attention in your social media videos is by using strong visual and verbal hooks right at the beginning. A well-placed hook within those first 3 to 5 seconds naturally grab attention and break the cycle of mindless scrolling. With platforms like TikTok and Instagram rewarding creative, original content, simple hooks can be a great addition to your strategy if you’re looking to expand your reach and boost engagement.

Planning an event can be exciting, but it also comes with its challenges. In this short video, Specialist Hannah Lackey walks you through three proven strategies to ensure your event runs smoothly from start to finish. Learn how to set clear goals, build a comprehensive plan, and stay adaptable when the unexpected arises. Whether you’re organizing a corporate launch or a community gathering, these tips will help you deliver an event that leaves a lasting impression.

Gen Z isn’t just shaping the future—they’re redefining the present of PR. Intern Hannah Kongaypogu shares how brands can create meaningful connections with younger audiences by prioritizing authenticity, fostering engagement, and crafting concise messaging.

Discover how influencer marketing can help you build trust, reach your target audience, and amplify your brand’s message with Intern Natalie Jiron.

Want to level up your smartphone video game? Join Taylor Kearns, Senior Creative Advisor at NPS, as he shares quick and easy tips for recording better videos with your smartphone.

For PR professionals, monitoring trends isn’t just a strategic advantage; it’s essential to maintaining relevance and effectively engaging audiences. NP Strategy Specialist Maryanne Grinnell shares how to leverage social media strategies for success.

Are you looking to enhance your LinkedIn strategy to increase engagement and audience growth? NP Strategy Senior Director Ryal Curtis shares expert tips on optimizing your LinkedIn profile, leveraging LinkedIn SEO, and engaging more effectively with your target audience.

When a crisis hits, where do you turn for guidance? NP Strategy experts are here to help. Vice President Denada Jackson shares crucial steps leaders should take during a crisis. When your organization faces turbulence, it’s vital to have a clear and effective response strategy.

Stay ahead in the digital age with Social Media Listening. Monitoring online conversations in real time can help you understand what’s being said about your brand, products, and industry. Coordinator Annie Howie shares how to adapt your strategy, connect with your audience, and maintain your reputation.

Incorporating political intelligence into your PR strategy equips your company to skillfully navigate ever-changing governmental landscapes and leverage legislative connections. NP Strategy Senior Specialist Robert Andrews identifies four key strategies for upholding a favorable public image.