The Opportunity
A publicly traded company seeks to reopen a large gold mine in rural South Carolina. The local community, environmental groups, state and local regulators, and the media ALL have questions.
The Strategy
NP Strategy (NPS+) devised a plan to educate key stakeholders about an industry, largely unknown in South Carolina, in an honest and clear way. We worked strategically to help company leaders engage with the local community and with key groups throughout South Carolina. Our former journalists on staff devised tactics to carefully engage the media and dispel rumors about the dangers of mining and worked closely with the company’s legal team to navigate the multi-year permitting process. NPS+ launched an informational website and held numerous community gatherings to engage and inform the public.
The Results
After thousands of stakeholder engagements, many at large public meetings run by federal regulators, the Haile Gold Mine team received the needed local, state and federal permits to begin reopening the 12,000 acre project. The capital investment since 2007 is approximately $927 million. The gold beneath the ground is valued in the billions of dollars.