How You Can Reach Your Customers on Social Media

October 23, 2020

You may be wondering, “How can I reach and retain my customers outside of traditional norms?” The simple answer, though it can be complex to navigate, is social media.

In all its glory, social media can be the most powerful engine to connect you with your customers. But first, you must choose the appropriate channel to facilitate your message. There are a plethora of options to choose from, including Pinterest, Snapchat and TikTok, but the most dominant platforms are still Facebook and Twitter. These are excellent (and necessary) for growing your reach, especially at a time when networking is all but nonexistent. Consider your social page as your virtual networking hub – use it to share commentary on think pieces, share your recent wins or news, and add photos or personal anecdotes to let your flair shine through.

Once you select a social channel, it’s important to incorporate hashtags. Yes, the “pound” sign has undergone a massive brand refresh over the past quarter-century, but trust us, adding that one little symbol in front of a few keywords (no spaces, please) goes a long way to maximize your audience reach. Hashtags are powerful because they not only help people discover your brand but also act as an archive for your posts. Hashtags are a great way to help your customers find you and your message.

Another way you can use social media to reach customers is by offering discounts, amplifying promotions, and even creating incentivized contests. Who doesn’t love free stuff? The key here is to make sure you’re not just giving away free goodies, but sharing informative content and engaging your friends, colleagues and followers along the way. That way, you don’t come off as selfish or brand-centric, and instead, strive to be relatable. That’s a great way to grow vested interests in your company.

If you’re not running a promotion anytime soon – no certificates for 50 hours of pro bono work? – you can apply this same approach to sharing tips and tricks with clients, like three key takeaways from a recent case. It doesn’t have to be rocket science, but it does need to be well-written for your audience.

Now that you’ve established and grown your audience, keep them around.

Some great ways to create brand loyalty are by showcasing clients through your social media channels or giving them unfiltered access to your company. You can also give them birthday shout outs, or run a feature to showcase who they are. They are the ones supporting your work, and the best way to keep them around is by showing appreciation.

See, social media doesn’t have to be hard! But, if you still have questions, as we all do at times, NP Strategy is here to assist.