November 13, 2018 in NPS+ Articles
Two Principles to Guide your Research
A good research project is simple to describe, but difficult to implement. Most of that difficulty can be chalked up to the unprecedented speed at which information is now created,…
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October 30, 2018 in NPS+ Articles
Taking a page from the political playbook: Digital Targeting for your company
As we approach the November elections, your inbox, social media feeds and internet browser are likely filled with messages from candidates looking for your vote. And they somehow seem to…
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October 16, 2018 in NPS+ Articles
Six Ways to Ease Event Anxiety
From cocktail receptions to conferences, events are rarely a walk in the park. There’s a mountain of detail that goes into executing an event – and even then, something will…
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October 5, 2018 in NPS+ Articles
Stakeholder Engagement – A Silver Approach
Stakeholder management has been touted as a “silver bullet” to achieve successful projects or implement changes in organizations. In reality, it is better described as “silver buckshot”. It takes a…
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September 18, 2018 in NPS+ Articles
Play me the song of your people: Why your video might be better without you.
Are you a real person? Hang on – don’t answer quite yet. Let me explain: Every morning in newsrooms across the country, young reporters pitch stories to their patient and thoughtful news…
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