Jesica Johnson Mackey July 23, 2020 in

3 Tips to Avoid Virtual Meeting Burnout

Due to social distancing recommendations caused by COVID-19, virtual meetings are the new platforms to replace in-person interaction. Clients, stakeholders and employees are all using this tool to operate businesses,…

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July 23, 2020 in

Like me, Like me not: What does removing Instagram likes mean for organizations?

In April 2019, Instagram announced that it would be testing a new feature that would hide the likes under users’ posts. While many were skeptical about the idea, Instagram CEO…

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July 16, 2020 in

Using Influencers in a Campaign

Using influencers has become a growing marketing strategy. An influencer is someone who has the ability to “influence” or sway the public to make a decision. Brands use influencers to…

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Jesica Johnson Mackey July 10, 2020 in

Maintain Your Internal Communication During COVID-19 with These 3 Tips

Effective and regular communication during COVID-19 is a must for any organization. As COVID-19 changes the daily operations of organizations, so should your communication efforts. Not just your external communications…

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Jean Cecil Frick July 1, 2020 in

Why Stakeholder Engagement Matters

I’ve long been a fan of the insights of author Seth Godin. Last week, one of his blog posts spoke to me: I used to ask, “If you stole Steven…

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