Jesica Johnson Mackey October 20, 2020 in

Jesica Johnson Mackey Selected to Become Riley Fellow

Jesica Johnson Mackey of NP Strategy joins other distinguished leaders from across South Carolina to participate in the Diversity Leaders Initiative (DLI), an award-winning program of Furman University’s Riley Institute…

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Amanda Loveday October 19, 2020 in

Marketing Minute Video: No Comment

This week on the Marketing Minute, NP Strategy’s Amanda Loveday talks about the perception of “no comment.” This frequently used phrase may provide a different context than what you’re hoping…

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Heather Hoopes-Matthews October 13, 2020 in

Do you react or respond?

Do you react or respond?  That question felt like a stab to my heart and almost made me fall off the treadmill one evening.  Why? Because in the heat of…

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Jean Cecil Frick September 24, 2020 in

How to Maximize Client Relationships through Feedback

When thinking about client feedback, it’s normal to feel overwhelmed by the possibilities; perhaps this is why we often wait until the end of a project to solicit feedback. But…

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September 21, 2020 in

Marketing Minute Video: Making the Most of your Messaging

The NP Strategy Marketing Minute offers quick tips for organizations to make the most of their messaging. This week, Tina Emerson shares advice on communicating directly with future clients, customers,…

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