May 21, 2021 in NPS+ Articles
What Makes Good Storytelling in a Video?
What makes good storytelling in a video? Since the invention of cameras, communicating through video remains a go-to method to tell stories, entertain or share a message. Now, with…
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May 6, 2021 in NPS+ Articles
Newsletters: Not Your Dissertation
A wise woman once told me to stop trying to recreate the wheel – no matter how much work or how many hours go into your articles, if it’s not…
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Jean Cecil Frick March 29, 2021 in Marketing Minutes
Marketing Minute Video: Crisis Communication
Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience is key, and how a message is delivered…
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Jean Cecil Frick March 15, 2021 in Marketing Minutes
Marketing Minute Video: Responding to Controversy in the Media
When damaging information about your organization is publicized, your credibility matters. On this week’s episode of the Marketing Minute, NP Strategy’s Vice President Jean Cecil Frick shares tips on responding…
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March 3, 2021 in NPS+ Articles
Effectively Increasing Your Engagement on Social Media
For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going to discuss effective social media engagement. Engagement shows…
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