Amanda Loveday August 16, 2023 in

The Intersection of Public Relations and Crisis Communication

In today’s fast-paced and interconnected world, organizations face a multitude of challenges that can potentially harm their reputation and bottom line. Effective crisis communication is paramount to managing these challenges…

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Beverly Bowers August 16, 2023 in

Marketing Minute Video: What to Expect When Working with a PR Firm

NP Strategy Manager, Beverly Bowers, shares what to expect when working with a public relations firm and how to set yourself up for success. From defining metrics to assembling your…

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August 2, 2023 in

NP Strategy Grows Alabama Team with Public Affairs Professional

Speaker of the House Kevin McCarthy Alum Joins Mobile Office COLUMBIA, S.C. [July 17, 2023] –  NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, welcomes…

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Darain Ginyard August 1, 2023 in

Marketing Minute Video: Creating a Captivating Brand Image

NP Strategy’s Creative Specialist, Darain Ginyard, shares his expertise on creating a consistent and engaging brand image that will set your brand apart from competitors and leave a memorable impression…

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Jesica Johnson Mackey July 27, 2023 in

The Brilliant Breadcrumb Marketing of Barbie

The beloved Barbie doll has taken the world by storm, this time outside of her box and on the silver screen. It is not likely to find someone who hasn’t…

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