November 21, 2023 in NPS+ Articles
What You Learn While Interning at a Strategic Communications Firm
In order to prepare the next generation of communications professionals, it is important to create inspiring opportunities for budding journalists or PR students to consider careers in our field. By…
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November 7, 2023 in NPS+ Articles
PR vs. Marketing: What Does Your Brand Need?
In the realm of brand development, public relations (PR) and marketing are two essential elements that serve distinct purposes. At times, some mistakenly conflate marketing as an all-encompassing role, leading…
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Jesica Johnson Mackey October 31, 2023 in NPS+ Articles
How to use A.I. to Supplement PR Efforts
Artificial intelligence is all anyone can talk about in the technology world today, but how can it be used in the public relations industry? AI applications are not meant to…
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October 24, 2023 in NPS+ Articles
Navigating the Waves of Change: Four Key Trends in Public Relations
The field of Public Relations is in a constant state of flux, shaped by the evolving landscape of technology, communication, and societal values. To stay relevant and effective, PR professionals…
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October 24, 2023 in Marketing Minutes
Marketing Minute Video: The Power of Storytelling
Storytelling is a powerful tool that can be leveraged in a myriad of ways. NP Strategy Director Abigail Darlington shares the key ingredients for crafting a compelling story with lasting…
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