Denada Jackson November 13, 2024 in

Building Trust and Success: Why Community Engagement is Essential in Strategic Communications

Community engagement is the foundation of a strong strategic communications plan. Actively involving the community builds trust, strengthens relationships, and earns support by demonstrating your organization’s commitment to listening. Tailor…

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October 22, 2024 in

How to Connect with Gen Z: Key PR Strategies

As a member of Generation Z, I’ve seen firsthand how we use the internet to connect, stay informed and shape culture. Gen Z isn’t just the future—it’s actively influencing the…

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October 17, 2024 in

Crafting My Future: The Value of an Internship at NP Strategy

As a college student, I wanted to ensure that I was pursuing a field of study that aligns with my passion and career goals. Securing a fall internship was a…

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September 26, 2024 in

The Importance of Networking as a Young Professional

For budding PR professionals, building a strong network is invaluable, but it requires intentional effort. Rather than sending random LinkedIn invites, focus on connecting with people you’ve met or plan…

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Shari King September 17, 2024 in

The Power of a Customer Advisory Board: Is It Time to Organize Yours?

I’m always surprised by how current and prospective clients react when I mention customer advisory boards and their effectiveness. The typical response is, “Really? I haven’t thought of that.” Well,…

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