Networking 101: Building Connections for Success

Jean Cecil Frick • August 5, 2024

We’ve all been there – your boss sends you to an event to expand your network, but you are dreading it. Maybe you’re an introvert, or you simply don’t enjoy crowds. I used to be that person early in my career. Over the years, I’ve developed a few techniques that have helped me create long-lasting connections. Read along to uncover 5 key strategies that can transform your approach at your next networking event.

1. Enter with Confidence

First, walk into a room with confidence. Wear your favorite business outfit to help you project self-assurance.

2. Initiate and Drive Conversations

Take the initiative in networking situations by starting conversations with those around you. If you don’t recognize anyone, seek out individuals who are not currently engaged in conversation and introduce yourself. Ask engaging questions like, “What brought you to this event today?” or “How did you get involved in your field?” to spark meaningful dialogue.

If you’re speaking with a colleague and someone you invited walks up but they don’t know each other, use the opportunity to introduce them. Share a bit about how you know each person and highlight any potential connections or common interests. This can create a more engaging and personal interaction for everyone involved.

3. Actively Listen and Engage

Look someone in the eye when they are speaking to you and be willing to listen and engage. Ask your next question based on the response they have provided. When you are genuinely interested, it makes it easier for someone to engage with you. 

4. Promote Yourself Appropriately

When engaging in networking, make the most of each interaction. Instead of merely stating your job title and company name, offer a narrative that highlights how you provide solutions for your clients or company. People are interested in what’s in it for them, so by painting a clear picture of your value, you help them see how you fit into the bigger picture and potentially think of you when they need your services.

However, don’t let every conversation focus solely on business. Look for common ground to connect on a human level, such as shared experiences, interests, or backgrounds. Whether it’s your alma mater, hometown, or a mutual passion for travel or reading, establishing these personal connections can make your networking efforts more meaningful and effective.

5. Gracefully Conclude Conversations

When it’s time to wrap up a conversation, do so with courtesy and confidence. You can say something like, “It was wonderful to meet you. I enjoyed our conversation and hope you have a great time at the event.” This approach allows you to exit the conversation smoothly while leaving a positive impression.

The next time you’re invited to an event, embrace the opportunity! Step out of your comfort zone, meet new people, and remember that expanding your network can be beneficial for both you and your business. You might even make a new friend in the process.

At NP Strategy, we provide both one-on-one or group training to help you present a consistent and professional image of yourself and your organization, which can enhance your networking experience. To learn more, click here.