How to Leverage Social Media Trends: Creating Brand Awareness

December 2, 2024

One of the most powerful tools for building brand awareness is tapping into trending videos, photos, and sounds on social media. Leveraging these trends can create viral moments, helping your business reach new audiences, engage stakeholders, and attract followers invested in your brand. 

The Importance of Trending Audios

As vertical video platforms like Instagram Reels and TikTok continue to dominate, trending audio has become key to creating viral content. To get started, explore popular sounds within the app and browse the videos using them. This can spark fresh ideas that align with your brand’s voice and style.

Social Listening Can Elevate Your Brand

Social listening is a powerful tool for spotting trends. By paying attention to what’s resonating with your peers, you can refine your content and spark fresh ideas for your brand. It’s a great way to stay ahead in your industry while finding unique opportunities to stand out.

Case Studies in Trend Adoption

Delta Airlines: By using the viral “Girl Dinner” audio in a TikTok video, Delta Airlines highlights their signature inflight amenities—Biscoff cookies and ginger ale. By aligning their content with a popular, lighthearted trend, Delta created a relatable and shareable video that resonated with its audience.

Samsung: Samsung joined the viral audio trend “In the Club We Are All Family,” to promote their Bespoke AI appliances in a TikTok video. By aligning with this catchy and inclusive trend, Samsung created a fun, relatable moment on social media that highlighted how their products bring convenience and connectivity to everyday life.

Danielle Guzio: The fashion designer behind Guzio NYC cleverly combines two strategies in one TikTok video. Using trending ASMR paired with the viral “office fridge re-stock” trend, she engages followers with a unique auditory experience, elevating brand awareness in an innovative way.

Aligning Trends with Your Brand Strategy

Incorporating trending content into your social media strategy can boost your brand’s online presence and unlock new opportunities. From using trending audios to thinking outside the box and drawing inspiration from peers, these strategies can help create viral moments that make a lasting impact.

If your business is ready to enhance its social media strategy, NP Strategy offers expert digital and social media services. Click here to learn more.