NPS+ Articles
Amanda Loveday August 16, 2023 in NPS+ Articles
The Intersection of Public Relations and Crisis Communication
In today’s fast-paced and interconnected world, organizations face a multitude of challenges that can potentially harm their reputation and bottom line. Effective crisis communication is paramount to managing these challenges…
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Jesica Johnson Mackey July 27, 2023 in NPS+ Articles
The Brilliant Breadcrumb Marketing of Barbie
The beloved Barbie doll has taken the world by storm, this time outside of her box and on the silver screen. It is not likely to find someone who hasn’t…
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Denada Jackson July 21, 2023 in NPS+ Articles
Helping Lenovo Bring “Work For Humankind” to North Carolina
Lenovo’s Work for Humankind public relations campaign in North Carolina lasted three weeks and involved 13 students working with over a dozen organizations in three cities. Lenovo tasked NP Strategy…
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Evan Barbare July 17, 2023 in NPS+ Articles
Understanding User Mindsets for Video Success
Before uploading a video to social media, do you consider the mindset of users on the platform? If you find your video content is falling flat, consider the following before…
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Jesica Johnson Mackey May 31, 2023 in NPS+ Articles
Four Ways to Make the Most of Your Website
In today’s world, our attention is pulled in countless directions. Studies show the average user decides whether or not they want to stay and scroll a website in the first…
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