NPS+ Articles

Mary Cullen June 26, 2024 in

How to Navigate a Crisis in 2024: Key Lessons and Strategies

Less than 50% of US businesses have a formal crisis communications plan, but of those that do, 98% of business leaders who activated it say it was effective. That’s according…

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June 21, 2024 in

Strategic PR: Tips for Small Businesses

Successful strategic public relations can help small businesses truly stand out in today’s competitive business environment. As the owner of a small makeup business, I have seen firsthand how PR…

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Kelsey Barlow June 11, 2024 in

Mastering Crisis Communications, Lessons From a Former Public Information Officer

Big or small, a crisis is any disruption that can impact your company’s operations, reputation and/or stakeholders. We all like to think we respond well under pressure, but oftentimes thinking…

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Jesica Johnson Mackey June 4, 2024 in

Unlock the Power of Community Support

Launching a new project, opening a new business, or implementing a new initiative has a greater chance of success when you can build public support. Navigating your community’s unique culture,…

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May 22, 2024 in

NP Strategy Expands in Charleston

CHARLESTON, S.C. [May 23, 2024] –  NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, continues to grow its presence in the Lowcountry with the hiring…

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