NPS+ Articles

Robert Andrews July 9, 2024 in

How Political Intelligence Can Shape Your PR Strategy

Altering media headlines. Viral social media campaigns. Successful campaign kick-off events. Synchronized strategic messaging. These tactics are often the hallmarks of a solid public relations effort. And for good reason….

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June 26, 2024 in

Why Every Brand Needs PR

Public relations is the backbone of how a company shapes and maintains its public image. Here are five proven reasons why investing in PR is essential for businesses. 1. Telling…

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Mary Cullen June 26, 2024 in

How to Navigate a Crisis in 2024: Key Lessons and Strategies

Less than 50% of US businesses have a formal crisis communications plan, but of those that do, 98% of business leaders who activated it say it was effective. That’s according…

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June 21, 2024 in

Strategic PR: Tips for Small Businesses

Successful strategic public relations can help small businesses truly stand out in today’s competitive business environment. As the owner of a small makeup business, I have seen firsthand how PR…

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Kelsey Barlow June 11, 2024 in

Mastering Crisis Communications, Lessons From a Former Public Information Officer

Big or small, a crisis is any disruption that can impact your company’s operations, reputation and/or stakeholders. We all like to think we respond well under pressure, but oftentimes thinking…

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