NPS+ Articles

Heather Hoopes-Matthews June 17, 2019 in

4 Common Mistakes When Engaging the Media

In all my years as a journalist, it never failed: 5:50 p.m. and my work phone would ring.  Did the caller not know we had a 6 p.m. newscast?  During…

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June 4, 2019 in

Are you neglecting your best branding tool?

Companies throughout the nation invest millions (or billions!) in their brands – from research and communication strategies, to analytics and more. But ultimately, the key to your brand’s success has…

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May 23, 2019 in

Social Media and the Need for Brand Standards

Small businesses often find themselves in a difficult position with social media marketing: on one hand, many feel like their current revenue streams aren’t profitable enough to justify adding a…

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April 25, 2019 in

Engaging Your Employees with Your Social Media

In the last 20 years, a horde of social media platforms has emerged. Odds are you’re an active user of at least one platform; between Facebook, Twitter, Instagram, LinkedIn, Reddit…

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Jean Cecil Frick April 9, 2019 in

Networking 101: How to build strong connections

When I was a child, my parents would constantly remind me of the importance of making a good first impression. Little did I know that they were laying the foundations…

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