Marketing Minutes

Jesica Johnson Mackey November 30, 2022 in

Marketing Minute Video: Nonprofit Communications

Every nonprofit has a big vision, but smaller budgets often mean smaller steps. NP Strategy intern Camryn Hipp shares how nonprofits can utilize their communications strategy to reach their goals.

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Jesica Johnson Mackey November 16, 2022 in

Marketing Minute Video: Harnessing the TikTok Algorithm

Do you know how TikTok prioritizes its content? NP Strategy intern Holyn Aukerman shares insight into what makes this social media platform tick and how to best position your content…

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Heather Hoopes-Matthews November 2, 2022 in

Marketing Minute Video: Avoiding “No Comment” Media Responses

Have you ever wanted to say, “No comment,” to an unwanted media inquiry? It’s an easy answer that can backfire due to a modern perception of someone trying to avoid…

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Mary Cullen October 19, 2022 in

Marketing Minute Video: Owned Media

Everyone wants media coverage but getting traction is no simple feat. More often than not, you must show before you can tell. On this week’s Marketing Minute, Project Specialist Mary…

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October 6, 2022 in

Marketing Minute Video: Speak Up

How often do you share your thoughts on issues relevant to your business? Studies show your employees and customers want to hear from you. On this week’s Marketing Minute, Vice…

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