Marketing Minutes

Jean Cecil Frick March 29, 2021 in

Marketing Minute Video: Crisis Communication

Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience is key, and how a message is delivered…

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Jean Cecil Frick March 15, 2021 in

Marketing Minute Video: Responding to Controversy in the Media

When damaging information about your organization is publicized, your credibility matters. On this week’s episode of the Marketing Minute, NP Strategy’s Vice President Jean Cecil Frick shares tips on responding…

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March 1, 2021 in

Marketing Minute Video: Personal Touch

COVID-19 forced businesses to raise their game in the digital realm. In this week’s Marketing Minute, Tina Emerson reminds us that even though online communication works, the personal touch still…

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February 22, 2021 in

Marketing Minute Video: Breaking Up

Breaking up is hard to do. This week, Jesica Mackey gives some advice on how to gracefully end a business relationship when it isn’t working out and part ways as…

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Amanda Loveday November 2, 2020 in

Marketing Minute Video: Speaking to Reporters

This week on the Marketing Minute, NP Strategy’s COO Amanda Loveday discusses the nuances of speaking to reporters. You’re in charge of the conversation so make sure to set the…

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