Can AI Create Content? Only If You Add Human Touch

Darain Ginyard • December 19, 2024

Content drives everything. Brands are creating thousands of assets across formats and platforms. Adobe reports that 88% of companies have seen content needs double in the last two years, with a twentyfold increase expected soon.

This surge in demand creates new challenges. Audiences want personalized, engaging content faster than ever. Traditional methods can’t keep up. To meet this, many brands are turning to artificial intelligence (AI).

AI as a Creative Ally

AI is a valuable tool for creative teams, assisting, rather than replacing. It automates tasks like adapting content or editing visuals, letting creators focus on storytelling and innovation. Tools like Canva and Adobe with AI help designers work smarter and faster, producing impactful content at scale.

AI is an extension of your team, handling time-consuming tasks so you can focus on creativity. It speeds up production but doesn’t create the soul of the content—that comes from humans.

The Magic of Human Creativity

Exceptional content stands out through emotional depth and audience connection—something only humans can provide. Ideas, emotions, and intuition are irreplaceable. AI can refine processes, but storytelling’s heart belongs to people.

Successful brands strike this balance, using AI for efficiency while keeping creativity human. This ensures content stays authentic and true to a brand’s voice.

The Path Forward

As the content landscape evolves, adaptable brands will lead. AI doesn’t replace creators; it enhances their ability to produce great work. By combining AI’s speed with human creativity, brands can meet growing demands without losing their unique edge.

Great content tells a resonant story. AI can improve delivery, but the soul of the narrative is always human. In an AI-driven world, the human touch makes content unforgettable.

At NPS, we combine the power of AI-driven tools with creative expertise to help brands craft authentic, engaging content. Our team ensures that your message resonates by blending innovation with human insight, guiding you through the evolving digital landscape with strategic storytelling and design.