June 21, 2024 in NPS+ Articles
Strategic PR: Tips for Small Businesses
Successful strategic public relations can help small businesses truly stand out in today’s competitive business environment. As the owner of a small makeup business, I have seen firsthand how PR…
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Kelsey Barlow June 11, 2024 in NPS+ Articles
Mastering Crisis Communications, Lessons From a Former Public Information Officer
Big or small, a crisis is any disruption that can impact your company’s operations, reputation and/or stakeholders. We all like to think we respond well under pressure, but oftentimes thinking…
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Jesica Johnson Mackey June 4, 2024 in NPS+ Articles
Unlock the Power of Community Support
Launching a new project, opening a new business, or implementing a new initiative has a greater chance of success when you can build public support. Navigating your community’s unique culture,…
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May 22, 2024 in NPS+ Articles
NP Strategy Expands in Charleston
CHARLESTON, S.C. [May 23, 2024] – NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, continues to grow its presence in the Lowcountry with the hiring…
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Robert Andrews May 16, 2024 in Marketing Minutes
Marketing Minute Video: Incorporating Political Intelligence Into Your PR Strategy
Incorporating political intelligence into your PR strategy equips your company to skillfully navigate ever-changing governmental landscapes and leverage legislative connections. NP Strategy Senior Specialist Robert Andrews identifies four key strategies…
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