Marketing Minute Video: Events

May 19, 2022

Events are back, and the southeast is the place to be. On this week’s Marketing Minute, Vice President Erin Smith discusses how to hook, line, and sink your next event.

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November 13, 2024

Building Trust and Success: Why Community Engagement is Essential in Strategic Communications

Community engagement is the foundation of a strong strategic communications plan. Actively involving the community builds trust, strengthens relationships, and earns support by demonstrating your organization’s commitment to listening. Tailor…

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October 22, 2024

How to Connect with Gen Z: Key PR Strategies

As a member of Generation Z, I’ve seen firsthand how we use the internet to connect, stay informed and shape culture. Gen Z isn’t just the future—it’s actively influencing the…

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